How to Use AI in Retail to Personalize Your Shopper Experience

Artificial intelligence (AI) empowers retailers to drive more revenue with personalized experiences. In fact, outerwear retailer Icebreaker found that its shoppers clicked on personalized product recommendations 40% more often than non-personalized ones, leading to 28% more revenue and an 11% increase in average order value. Icebreaker was able to scale its personalization Continue Reading